In Search Engine Marketing the Serve Says

Top 5 Analytic Tools as % of respondents.

1. 93% Google Analytics
2. 16% Word Press Stats
3. 13% Omniture
4. 9% Crazy Egg
5. 7% Compete

Top 5 Keyword Research Tools

1. 88.3% Google Adwords
2. 58.6% Google Insights
3. 20.2% SEM Rush
4. 16.7% Wordtracker
5. 13.9% Raven